The filing of a trademark is essential to establish "exclusivity" and therefore in practice "monopoly" rights over a name, logo, slogan or image.

The belief of many entrepreneurs that the simple use of a distinctive mark without registration may generate equivalent rights is simply not true, especially abroad.

It is essential that those investing in the advertising or promotion of a distinctive mark are the sole ones permitted to use it and the registration of the trademark, therefore, becomes inevitable. In this manner, all the promotional and advertising investments relating to the distinctive mark are focused on the trademark which will quickly become the company asset of the greatest value. It is inconceivable that in the event of a non-registration the monetary values corresponding to a high percentage of the company assets would be established.

We are able to minimize the procedural costs and the risks of third-party conflicts due to our experience.

Operating on a worldwide basis, GIAMBROCONO & C. S.p.A. ensures precise and uniform trademark registration procedures. Prior art searches (first introduced in Italy by Armando Giambrocono in 1921) ensure minimum risk, for our clients, of conflict with the owners of prior trademarks.

Following up on a precise service of trademark registration on a worldwide basis, GIAMBROCONO & C. S.p.A. ensures the best trademark monitoring services, customs verification and all else that is necessary to counteract counterfeiting and infringement, and organize a valid opposition against the registration of similar trademarks by third parties.

Great attention is given to Licensing and all the contractual forms involving trademarks.

Wide-ranging experience and specialization in financial assessments of trademarks, Due Diligence, as well as in providing assistance with disputes, and in the management of administrative oppositions, including before the Courts through a partnership with a Law Firm.

Giambrocono & C. S.p.A.

Founded in 1921, we have been handling matters involving Trademarks, Patents, Designs, Copyrights, reassignment of domain names and client-appointed expert witness opinions for over ninety years. We work with over 60 collaborators in three offices and consider ourselves one of the leading Italian consulting offices in the field of Industrial Property.

Thanks to a well-tested network of correspondents we are able to work in any country worldwide.


Address: via Rosolino Pilo 19/B - 20129 Milano
Phone: (+39) 02 29404751
Fax: (+39) 02 29404531
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

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Registered Office: Via Rosolino Pilo, 19/b - 20129 Milano
VAT No. 01698140157
Share capital 1.000.000 euro i.v.
Fiscal Code and CCIAA Reg. No. MI 01698140157 REA MI 872506

Insurance Policy #109H5277 Zurich Insurance €3.600.000



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