CHINA - Trade Mark new issues

In January 2017 some new examination criteria for trademark applications, both national and international, came into force in China.

First of all it will be possible to apply for registration of sound marks (whose registration was already introduced with the New Law Trademarks in 2014), based on detailed and specific parameters available to the CTMO's Examiners.

Additionally, examiners are provided with new tools to counteract the rather common phenomenon in China of trademarks filed in bad faith, mainly by local dealers, distributors and licensors, exploiting commercial relations with legitimate trademark owners, who now will be able to rely upon opposition or invalidation actions in order to obtain rejection of the pirate mark.

The finding of the bad faith may also benefit from new criteria which should lead to the invalidation of the mark in cases where the applicant filed several other identical or similar marks with as many third-party trademarks or social names, insignia, trade names (recurring hypothesis in practice) or even where it has filed multiple marks with the obvious intent of subsequently transferring them to third parties for a high consideration or to claim damages arising from the use by "third parties" (who are the  legitimate owners).

With the aim of protecting the consumer, it is finally established that a mark loses its force as a result of an administrative or judicial action or as a consequence of non-renewal, any application for an identical or closely similar filed by a third party within one year shall be rejected for lack in novelty.

We hope that these new criteria, as well as other normative developments recently introduced in Chinese law do not remain merely a theory but are translated with a reasonable speed in concrete applicability.

Giambrocono & C. S.p.A.

Founded in 1921, we have been handling matters involving Trademarks, Patents, Designs, Copyrights, reassignment of domain names and client-appointed expert witness opinions for over ninety years. We work with over 60 collaborators in three offices and consider ourselves one of the leading Italian consulting offices in the field of Industrial Property.

Thanks to a well-tested network of correspondents we are able to work in any country worldwide.


Address: via Rosolino Pilo 19/B - 20129 Milano
Phone: (+39) 02 29404751
Fax: (+39) 02 29404531
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

Privacy e Cookies

Registered Office: Via Rosolino Pilo, 19/b - 20129 Milano
VAT No. 01698140157
Share capital 1.000.000 euro i.v.
Fiscal Code and CCIAA Reg. No. MI 01698140157 REA MI 872506

Insurance Policy #109H5277 Zurich Insurance €3.600.000



This site uses cookies.
Closing this banner, scrolling this page or clicking any element thereof, you agree to the use of cookies.
If you want to know more about it, go to the Cookies Policy section by clicking on the "DETAILS" button.